Can longevity be designed for everyone, not just the wealthy?

A new discussion featuring the founders of longevity company Morrow addresses what it calls longevity's 'branding problem': the perception that longevity care is accessible only to the wealthy few who can afford elite clinics. The founders describe a shift from lifestyle medicine toward AI-powered care models as a route to broadening access to longevity-focused health approaches. Rather than treating longevity as a luxury service confined to premium clinics, the conversation frames it as a set of practices and technologies that could, in principle, extend to a wider population. The piece does not detail specific programmes, pricing, or regional rollout plans, but positions the debate as central to how the longevity industry evolves beyond its current niche image.